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The design of your e-commerce site is an essential factor in the success of your online business. It improves user experience, shows your brand image and aids in your search engine optimization. It’s easy to make errors that can affect your sales. These design errors in ecommerce can result in problems with conversion optimization.
Avoid these mistakes in e-commerce to increase sales and give customers a great online shopping experience.
Too too much information:
Many designers who don’t have the right information about ecommerce design, try to include too many elements into their site. This often leads to an unorganized design that confuses customers. In addition excessive information can prevent shoppers from making an informed decision.
Poor image quality:
High-quality product visuals are key to converting online shoppers. This is especially relevant for online stores that sell clothing and accessories. It is essential to include numerous images and photographs for each product to ensure that customers can clearly see the features and details. Make sure that the images are clear, and also display the product from every angle.
Not enough explanation of products:
The primary reason shoppers visit an eCommerce site is to find out more about the product they’re considering buying. It’s important that your product descriptions be easy to understand, and free of jargon.
Too many clicks
Online shoppers have little patience with slow loading pages. A long loading time can deter customers and lead them to leave your website. To avoid this, use responsive designs for e-commerce that adapt to mobile devices and allow shoppers to sign into their Google or Facebook account.